Job Introduction
Digital Marketing Manager – 6-Month Fixed Term Contract
Location: Faversham Head Office (with some remote working)
Contract: 6-month fixed term
Salary: £45,000 per annum (pro rata)
Reporting to: Head of Marketing & Sales
Avante Care & Support is a well-established not-for-profit organisation supporting over 1,000 older people across Kent and South East London. We are seeking an experienced Digital Marketing Manager to join us on a 6-month contract to lead our digital strategy, enhance lead generation, and drive online performance.
About the Role
You will oversee all digital marketing channels, with a strong focus on paid search, SEO, performance analysis, and reporting. This role is ideal for a results-driven marketer with experience in the care sector and a hands-on, analytical approach.
Key Responsibilities
- Manage and optimise Google Ads campaigns including budget allocation and performance reporting
- Lead and implement SEO strategies to increase visibility and conversions
- Oversee website updates via WordPress and liaise with external web agencies
- Develop data-driven reports and forecasts using GA4, Google Tag Manager, and HubSpot
- Collaborate on the creation of compelling digital content and lead generation campaigns
- Support continuous improvement through testing, data analysis, and stakeholder feedback
Requirements
Essential:
- Proven experience managing PPC (Google AdWords), SEO, and digital analytics
- Strong proficiency in Excel, Google Suite, GA4, and HubSpot
- WordPress experience and confidence working with web development teams
- Experience in or understanding of the care or healthcare sector
- Strong communication and organisational skills
Desirable:
- CIM qualification or relevant degree
- Familiarity with HTML, CSS, or Python
- Experience in budget management and working with CRM systems
- Background in project managing web or digital campaigns
What We Offer
- £45,000 pro rata salary
- Hybrid working flexibility
- Opportunity to make a measurable impact within a values-driven organisation
- Supportive team culture and clear objectives
To apply, please submit your CV and a short cover letter outlining your relevant experience.
We are an Equal Opportunities Employer.